Skip delivered PRIDE
August 10, 2020
Skip the Dishes has been a proud partner of Vancouver Pride for the past 3 seasons, and is thrilled to to be a part of the 2020 virtual season. We are committed to celebrating with the LGBTQAI2S+ community while cultivating partnerships with groups across the country that take action to enact social change. Skip stands with you and reflects that we are all stronger together, and that with strength in numbers, true societal progress for LGBTQAI2S+ people is possible.
As Vancouver Pride pivoted to virtual Pride in response to COVID-19, we worked closely with their team to develop programming that would continue to amplify and empower LGBTQAI2S+ voices within the virtual space.
Shifting away from in-person experiences, we altered our support to focus on a donation-based voucher code campaign: for every use of the voucher #VANPRIDE on the Skip network, we provided a $3 donation directly to Vancouver Pride.
The voucher campaign proved to be more popular than ever, with nearly a 350% redemption rate increase compared to 2019. We were thrilled to see so many people order home delivery from Skip which generated a significant increase in donations.
This virtual-only activation was a change from Skip’s original support plan, which included in-person engagement and a giant food-themed rainbow float in the Parade. We can’t wait to be back and help celebrate next year!
While you get into the spirit of PRIDE at HOME, Skip the Dishes is right there with you. Thank you for allowing us to celebrate with you, and remember – Pride can’t be cancelled, only re-imagined!